Great Business Ideas Versus Cool Ideas
Have you ever been fired up about an idea? A small subset of fired-up folks will turn their idea into a startup. A…
Thinking about launching a new product?
People pitch their ideas to me all the time. After going over some details about their concept, I typically ask, “how much do you think your customer would be willing to pay for that?” This is when the look of disappointment shows up.
How to think like a visionary
Stunted conceptualization is one of the most common reasons why teams build inferior products.